theme: Beauty is Art, Art is Me
category: Event & PR, Online & Viral, Brand Identity
content: Make-up is a kind of art, and this is where we start deploying an extensive promotional campaign for the launch of Eleanor by Sasa. Lipsticks are turned into a magical wand that adds wonders and makes a flawless face. We produce two videos about an affectionate couple and a self-loving young woman to embrace the theme of “Beauty is Art”. From online to offline, our online recruitment, live feeds on the launch party and surprising customer experiences have received overwhelming responses and greatly boosted in-shop visits and spending. We custom-make every details to build Eleanor a unique brand identity that stands out in the crowd and make the brand well aware by the target audience.
我們將彩妝結合藝術，為 Sasa 的美妝新寵兒 Eleanor 推出大型推廣活動。設計意念以女生甜美風出發，將唇彩化成魔法捧，塑造出完美妝容，帶出「Beauty is Art」主題。團隊製作了兩段以愛情小品及寵自己為題的短片，並加強網絡宣傳，以一連串網上招募、現場Facebook直播開幕禮等及令人驚喜的顧客體驗，大大為實體店增加人流及消費額。從線上到線下，我們均以多角度及針對性的市場策略為 Eleanor 定立鮮明突出的品牌形象，有效捕足目標群眾的關注。