theme: More than Usual, More than Casual
category: Online & Viral, Brand Identity
content: Mirabell has been well familiar to many of us, and to address the corporate’s objective of a market growth in the male market, we develop the “More than Usual, More than Casual” concept, and produce a video that features the Hong Kong rope-skipping team who won the world championship in Sweden. The featuring boys’ spirit to fight for their dreams and keep striving for the best make this the perfect umbrella theme of Mirabell’s other tactical campaigns and sales incentive programs. As part of the digital promotional strategies, we line up with a local travel blogger and receive the exposure and click-through rate on social media platforms.
相信我們對 Mirabell 都不感陌生。品牌銳意繼續擴展業務，開拓男性市場，我們亦為其設計了「踏出平凡，豈止休閒」的創作意念，邀請香港花式跳繩世界冠軍隊的隊員參與短片拍攝。隊員們有理想並力爭上游的奮鬥精神與 Mirabell 宗旨不謀而合；品牌亦將同一設計概念延伸至其策略性推廣項目及其他消費奬賞計劃。我們亦以網上遊戲，聯手旅遊達人於社交媒體加強宣傳，大大提升網上關注度及點擊率。