Case Studies 2018-07-06T17:33:32+00:00

Case Studies

Guerlain – Bee Brave Be Brave

Guerlain — Bee Brave, Be Brave Challenge With the heritage and long establishment of Guerlain in the beauty market, the brand faces challenges of the huge and competitive pool of new and emerging beauty brands, and therefore seeks an effective brand building campaign. We aim to craft a new brand image that could capture a

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Eleanor – Beauty is Art, Art is Me

Eleanor — Beauty is Art, Art is Me Challenge With the launch of a brand-new cosmetics label, Eleanor, Sasa looks for an all-rounded marketing strategy to promote the new brand. Our team is to come up with an idea that could effectively resonate with the target female market, and make the idea execute through effective

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Michael Kors – VIP Workshop

Michael Kors — VIP Workshop Challenge In the face of an increasingly competitive fashion and retail market, Michael Kors seeks to sustain its brand exposure in its existing market, and further to expand its market share via reaching more potential customers. The brand therefore expects a marketing strategy that can reinforce its brand image, uphold

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Link Park & Dine App – 友達像你

Link– Park & Dine App 友達像你 Challenge To make shopping even more convenient and hassle-free, Link has built a mobile application to facilitate shoppers in various ways, including real-time carpark availability, auto-detect location of your car, e-queuing for in-mall eateries and a huge pool of e-coupons, etc. Within a short two-week period of time, we

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Mirabell – More Than Usual, More Than Casual

Mirabell– More Than Usual, More Than Casual Challenge Mirabell has been a familiar brand to many of us with its feminine brand positioning. To grow further its domain, the brand seeks to expand itself to the male market, and the key challenges of doing so would be the existing and long-established positioning of Mirabell, and

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Millies – 女人有時很 _ _

Millies — 女人有時很 _ _ Challenge Millies is launching a new collection and strives to project a refreshing yet strong image that could stress the diversity, fun and energy of this collection. We are to design a fitting concept for the viral videos. Millies期望能建構出令人耳目一新的品牌形象,強調其全新系列的多樣性和活力。為此我們需要為其網上短片設計一個有效的創作概念。 Solution We have crafted the “This is Mi” concept for the

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Guerlain – Bee Brave Be Brave

Guerlain — Bee Brave, Be Brave Challenge With the heritage and long establishment of Guerlain in the beauty market, the brand faces challenges of the huge and competitive pool of new and emerging beauty brands, and therefore seeks an effective brand building campaign. We aim to craft a new brand image that could capture a

Read More »

Eleanor – Beauty is Art, Art is Me

Eleanor — Beauty is Art, Art is Me Challenge With the launch of a brand-new cosmetics label, Eleanor, Sasa looks for an all-rounded marketing strategy to promote the new brand. Our team is to come up with an idea that could effectively resonate with the target female market, and make the idea execute through effective

Read More »

Michael Kors – VIP Workshop

Michael Kors — VIP Workshop Challenge In the face of an increasingly competitive fashion and retail market, Michael Kors seeks to sustain its brand exposure in its existing market, and further to expand its market share via reaching more potential customers. The brand therefore expects a marketing strategy that can reinforce its brand image, uphold

Read More »

Link Park & Dine App – 友達像你

Link– Park & Dine App 友達像你 Challenge To make shopping even more convenient and hassle-free, Link has built a mobile application to facilitate shoppers in various ways, including real-time carpark availability, auto-detect location of your car, e-queuing for in-mall eateries and a huge pool of e-coupons, etc. Within a short two-week period of time, we

Read More »

Mirabell – More Than Usual, More Than Casual

Mirabell– More Than Usual, More Than Casual Challenge Mirabell has been a familiar brand to many of us with its feminine brand positioning. To grow further its domain, the brand seeks to expand itself to the male market, and the key challenges of doing so would be the existing and long-established positioning of Mirabell, and

Read More »

Millies – 女人有時很 _ _

Millies — 女人有時很 _ _ Challenge Millies is launching a new collection and strives to project a refreshing yet strong image that could stress the diversity, fun and energy of this collection. We are to design a fitting concept for the viral videos. Millies期望能建構出令人耳目一新的品牌形象,強調其全新系列的多樣性和活力。為此我們需要為其網上短片設計一個有效的創作概念。 Solution We have crafted the “This is Mi” concept for the

Read More »