It is a musical video-sharing social networking platform used to create and share short share 15-second videos, on any topic, personalized with filters, stickers and templates.

Since its launch as “Douyin” in September 2016, TikTok has amassed over 150 million active daily users, and more than 300 million active monthly users.  The majority user age range was initially 18-24 and has shifted to 24-30, Over 40% of these active users have evolved their content from mirroring and dance into food, culture, parenting and travel, helping them retain fans, and reach more. This has been a bonus for brands looking to market to a highly-engaged and loyal audience in these niche markets.