Hong Kong, Guangdong and Macau Creative Competition

In line with the development of an increasingly personalized market, the theme of the competition is “Hong Kong, Guangdong and Macau Creative Competition”. An emerging retro Chinese trend fits the psychology of the young community, customizes personalized products for it, combines new technology, new retail thinking and marketing content.  planning to combine creativity, design, products, markets, spaces, and characters to create a New markets. How can brand / IP products expand customer acquisition channels at low cost? Social e-commerce is an effective way to combine marketing with brand communication. Combined with online promotion (kol / koc) to expand customers, combined with offline stores to form integrated marketing is the most effective way to explore new consumption scenarios and channels in the future.

Nowadays, the national tide is in the lead. Many classic domestic products and brands have merged their classic products with trend thinking and launched new and innovative products, which are welcomed by the young community. During the Spring and Summer New York Fashion Week, the second season of New York Fashion Week China Day was held. From September 9th to September 11th, China Day Pop-up Store was launched. Tmall Guochao Action, in conjunction with Opening Ceremony, the world’s top trending buyer store, has created China Day’s “Tmall Guochao Label Shop”, with the purpose of customizing trendy cross-border products for a series of brands with unique Chinese cultural genes. Among them, the “old godmother” sweater can be said to have its own light. In addition, the perfume brand “Smell Library” and the old-fashioned brand “White Rabbit Candy” recently launched toffee-scented perfumes, which awakened many young people’s childhood memories.