With the huge popularity of live video streaming we are in a modern new era of high engagement. Today’s influencers share live content every day, many times a day, using live broadcasting apps, showcasing their lifestyles as they shop, dine, and groom, play video games and do sports.  Audiences in their millions gather to watch, in a system completely different to earlier models. With the right approach, brands now have an opportunity to propel marketing, advertising and promotion effectiveness to new levels.

Yizhibo is an independent interactive live entertainment app, established in May 13, 2016, and supported by Weibo’s business-oriented live broadcasting sector.

Yizhibo app currently counts over 300 celebrities who interact with fans. 360 collaborates with brands and KOLs to amplify your brand exposure and awareness.