The most popular lifestyle platform in China used to explore dining and entertainment experiences, based on shares, attractions and reviews. The platform also provides O2O transaction services such as group purchase promotion, reservation benefits, take away and electronic membership systems. To date, DianPing covers over 2800 cities in China, with more than 14 million local dining and entertainment suppliers, more than 26 million reviews, and over 200 million active users monthly.  Research shows that the total browsing rate of both its web and mobile site exceeds 15 billion, with 85 per cent of reviews coming from the mobile site.