Market research of On Device shows that the market share and penetration rate of WeChat Official Account in China is 93% with over 1 billion active users.

WeChat Official is a public account which enrolled by application. It links with QQ account, and merchant can reach out and interacts with the public through texts, images, voice messages and videos, meanwhile, it collaborates the above-the-line and below-the-line marketing and sales channels as well.