Also known as RED and meaning Little Red Book, this community-centred platform skyrocketed to popularity in 2019 and has over 300 million registered users, 70 per cent posts-90s generation who post and share their everyday life and experiences, with the community via videos and photos. 

RED invites celebrities and KOLs to share through the platform as a way to engage audiences and create specific interest for promotional purposes.

RED also operates a cross-border e-commerce platform with global retailers. The platform directs views based on share preference and likelihood of purchases, and provides an efficient direct order and logistics services.