China KOLs Promotion
As China’s self-media culture has developed, the general public regularly connects with the wider world using digital technology, using platforms to share facts and news. The digital age has seen a shift in marketing with the emergence of KOL (Key Opinion Leaders) and KOC (Key Opinion Customer), who are seen as having more importance and relevance than traditional mass media because they are able to connect and relate to their audience in an intimate and authentic way. KOLs create and direct conversation, increasing campaign engagment. These “real” people, rather than out of reach celebrities, are becoming increasing more influential as they share thoughts and ideas about a product. This development has created ever more windows of opportunity for marketers.
360 has pioneered an approach that blends Chinese celebrities and key KOLs, in multi-tiered campaigns that capalize on the strengths and audience behavior of different platforms for marketing and promotion. The strong success rate of this innovative “1+1 >2” direction marks a new gold standard of in next era marketing and maximizes return on investment.
China KOLs Promotion
As China’s self-media culture has developed, the general public regularly connects with the wider world using digital technology, using platforms to share facts and news. The digital age has seen a shift in marketing with the emergence of KOL (Key Opinion Leaders) and KOC (Key Opinion Customer), who are seen as having more importance and relevance than traditional mass media because they are able to connect and relate to their audience in an intimate and authentic way. KOLs create and direct conversation, increasing campaign engagment. These “real” people, rather than out of reach celebrities, are becoming increasing more influential as they share thoughts and ideas about a product. This development has created ever more windows of opportunity for marketeers.
360 has pioneered an approach that blends Chinese celebrities and key KOLs, in multi-tiered campaigns that capalize on the strengths and audience behavior of different platforms for marketing and promotion. The strong success rate of this innovative “1+1 >2” direction marks a new gold standard of in next era marketing and maximizes return on investment.
